Alphaville, SP - 2020


01. Challenge

The Google Solution now
for the Cloud

When we talk about cloud computing solutions, we refer to different types of services that are offered on the Internet, where technology includes servers, data centers, network resources, systems, software and other applications for accessing important data on any computer, at any time. place.

As these are Cloud services offered by Google, the visual identity was completely similar to what Google itself offers for quick identification of users.

  • Website
  • Social Media
  • Performance
  • Strategy
  • WordPress
  • SEO
  • UX e UI
  • Content
02. Website

All very well according to Google guidelines

The concept applied is close to the minimalist style that Google usually offers in its identity and documentation, with good spacing between elements and sections, rounded icons and simple blocks, which greatly help the user experience in identifying content.

In addition to this issue, the lightness and absence of more impacted and heavy images, corroborates with an excellent performance, promoting a fast loading rate, being one of Google’s guidelines for good seo practices.

03. Colors and Typography

So easy to identify who we are talking

The colors applied to buttons, blocks, iconization and images are in accordance with the brand’s logo, which is also in accordance with the colors that Google itself uses in its visual identity. This similarity brings a quick association.

As for the typology, the font used is provided by the Google bank itself, but it is not the same as the big brand uses. However, it is so close that even you can confuse it. This font is light, simple and easy to read in different types of applications.


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