Physical Care, a reference in the city of São Paulo in the treatment of sleep disorders, promotes an annual walk to raise awareness of the importance of having a good sleep and avoiding problems such as snoring, which affect the health of thousands of people with respiratory apnea that affects one in every 10 people in Brazil.
In a relaxed way, the meeting stimulates the awareness of the population against day-to-day habits that affect their sleep cycle. In addition, walking is a simple exercise that brings many benefits, in addition to well-being.
Light, warm colors with urban and cartoony typography bring life to the event, in addition to acceptance by audiences of all ages. This concept was designed to promote accessibility and treat serious issues such as sleep and breathing disorders in a lighter and more harmonized way.
Through the set of colors and typography, the layout of the website was allowed to have a look totally focused on illustration and with the creation of characters walking in the park with pets, having a better acceptance by the public analyzed through the behavior of their accesses with increase in the engagement rate and permanence of the site.
A pillow mascot was also created, which is associated with the event’s proposal, as well as other characters that present curiosities about sleep disorders.
The reformulation for the new layout is simple, but totally significant bringing more lightness, spacing between the important elements, brighter colors, better reading typology and more vivid illustrations, maintaining the pre-established cartoon concept.
These modifications, as simple as they may seem, brought an easier-to-navigate interface, clarity of information, considerably increasing adherence to the event.
Responsiveness allows users to access the website from different devices and screen sizes, where all elements adapt automatically without losing any important details.
This factor is very important when combined with server speed and website loading rate, so that even the slowest computers can have the information without having to wait too long for it.
It is not enough to have the intention of creating an event, it is necessary to support the public for it to remain alive. The walk is already an expected and pre-established event, but now with a better range delivery. Punctuality in delivery, more acquisition channels and innovative actions, allowed a record audience for this 8th edition.
All very well analyzed by several conversion tags, allowing greater control by the organizers and a list of qualified leads for future actions. These actions were implemented together through social networks, cpc (cost per click) campaign, email marketing and other platforms.