São Paulo, SP - 2021


01. The Project

A state mission connected to the Future

The Data Processing Company of the State of São Paulo (PRODESP) in partnership with AWS (Amazon Web Service), aims to offer a wide variety of services for the digital transformation of public management and citizen service, such as ready-made solutions, custom development, systems integration, cloud, support and consulting.

These solutions are present in the digital Poupatempo, Official Gazette, Digital Certificate, among others offered by the Government of the State of São Paulo to allow municipalities to be connected.

  • Website
  • Strategy
  • SEO
  • Performance
  • WordPress
  • Content
  • UX and UI
  • Digital Intelligence
02. Typography and Color Palette

Take the image of the
State of São Paulo to the Web

When dealing with a governmental concept, it is necessary to apply the official colors of the State. However, there was a flexibility that allowed combining together with the colors that represent the identity of AWS, thus creating a palette that meets the 2 spheres, resulting in seriousness and technology.

For typography, we prioritize accessibility with the use of fonts that are present in different devices and operating systems, avoiding any problem in loading the site. One font conveys weight and importance of the topics and the other, legibility and lightness in reading the information.

03. Website

The efficiency of the
public sector now via the cloud

The concept of creation needs to meet some requirements such as the identity of the State Government, combined with cloud computing, that is, cutting-edge technology also needs to be present in the look and clarity of information, without decharacterizing the infrastructure offered by Amazon (AWS ).

In addition to the seriousness of the information, it is necessary that the layout transmit the maximum amount of content without the difficulty of large portals. Thus, minimizing the excess of navigation to provide an easy way to find the perfect solution for each area of activity.


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